FRUIT OF THE EARTH

Fruit of the Earth® is an American company founded in 1980 in Fort Worth, Texas, still family-owned. For more than four decades, it has been a benchmark in the production of skin care, sun protection and daily wellness products made with ingredients inspired by nature, particularly Aloe Vera, which has always been at the heart of its philosophy.

All stages-from formulation to manufacturing to distribution-are followed in-house at the Texas facility, ensuring total control over quality and rapid response to market needs. The formulas are known to be pure, effective and affordable, designed for the whole family and suitable for everyday use.

The company offers a wide range of products: soothing gels, moisturizing lotions, aloe-based treatments, sunscreens and after-sun care, to personal hygiene products. The Aloe used comes from ethical and sustainable cultivation, harvested from fair trade producers with a strong focus onenvironmental impact and responsible use of resources.

Fruit of the Earth® products are now distributed in more than 60 countries through pharmacies, supermarkets, large retailers and online platforms in North and South America, Europe, Africa and Asia. Over the years, the brand has also increased its visibility through official sponsorships in the world of NASCAR, strengthening its connection to values such as energy, authenticity and the American spirit.

Although the company has grown internationally, it has remained true to its original principles: to create natural, high-quality, affordable products with passion, expertise and responsibility.